lumiere children’s therapy
— a case study
The work we created for Lumiere Children's Therapy, a multidisciplinary pediatric therapy practice and therapeutic preschool that recognizes neurodiversity in children, is being highlighted for Autism Awareness Month.
Shining a Light on Lumiere (front of direct mail card)
the ask
branding and awareness efforts for Lumiere Children’s Therapy & Therapeutic Preschool services by creating tools that supplement the offerings that can attract and engage potential clients and retain current clients for both therapeutic services as well as enrollments for the therapeutic preschool.
industry: education
the result
enrollment overall increased by 45% for programs and 30% for the therapeutic preschool
multi-strategy branding and advertising approach from B2C, B2B and CRM initiativesMulti-strategy branding and advertising approach from B2C, B2B and CRM initiatives including:
website content and build supplementation to support marketing efforts
company tagline, Dreams Illuminated®
social media strategy + management
branded monthly, interactive newsletter with original content
produced a series of informational YouTube videos in each discipline of therapy provided
targeted media outlets for original advertising
collaborations and partnerships with other local children-focused businesses and schools
created CRM for B2B networks with doctors, hospitals and therapists and developed an Ambassadorship program for reps of LCT
participated and presented at parent neighborhood events and special needs fairs
Services: Branding | Creative Strategy | Content Development | Digital Video Production | Social Media Strategy | Advertising
Monthly Newsletter
(concept, project management + co-production)
New Enrichment Programs
(branding, content, visuals)
Social Lights Enrichment Club Brochure
Ad + brochure design and layout
Chicago Parent Ad
General Services Brochure (front)
General Services Brochure (back)
Submitted for consideration:
Complete one-year marketing plan and branding roll-out to position LCT as a lifestyle brand for children and parents alike, as new, larger location was secured.