latino coating
Been hearing a lot about ‘latino coating’ lately? The term has gained traction in recent years, alongside the boom in marketing campaigns actively including diverse backgrounds and experiences. Forbes defines it as “a superficial marketing strategy that attempts to sprinkle Latino elements onto products, campaigns, or entertainment without a genuine understanding or respect for Latino culture.” It often results in campaigns that miss the mark, leaving Latino consumers feeling misunderstood.
“cafecito”
Read about the very first Spanish language original production for Enfamil's Enfagrow Toddler Nutrition On-The-Go formula, shot on location in Chicago's Andersonville neighborhood, launching during Hispanic Heritage Month.
why the name, czar?
The Czar Marcom agency represents not only the diverse cultural and equitable makeup of our team but how, collectively, the depth and longevity of our experience runs across different continents, private and public sectors, industries, businesses and governmental agencies. We like to take the Czar ethos and strive to attain it for all of our clients in their field.
culture reigns
Czar Marcom’s ability to tie emotional connections to audiences is what has made us unique in our creative approach. We are a diverse-owned agency: minority-owned and women-run. Our team is multicultural, diverse and inclusive—a representation of what is now considered mainstream in the U.S. We've always been creators for these and now, the new emerging audiences we're seeing. We have always been ahead of the curve.
happy 2023… and it's a big one for us!
This New Year is a big year for Czar Marcom as we celebrate 15 years in business! We'd like to thank all of our clients, vendors, partners and colleagues for allowing us to reach this milestone and continue to convey brand culture through creativity.