d.o.a room escape
— pr case study
The D.O.A. Room Escape interactive experience was one of the first of its kind in Chicagoland, started by a local couple with a passion for room escapes and a drive to be the best. Breaking into an unfamiliar industry at the time, no one had heard of room escapes, let alone facing the challenge of getting media to cover it. However, we happily took on that challenge and had one of the most successful PR campaigns in the industry during that time.
WGN TV Chicago Newsroom Escape Takeover
the ask
an aggressive, multi-strategic and far-reaching public relations campaign to promote awareness for our client but also for the up-and-coming burgeoning industry, itself. Top client requests were Chicago morning radio and segments on WGN TV morning news.
Unique request: secure a location in a resort franchise as a top attraction
industry: entertainment
the result
over 50 media placements with millions of impressions nationwide in print, television, radio, collaborations, partnerships, digital and online listings and blogs. Approach was expanded to include collaborations with local influencers and celebrities, and B2B cross-marketing efforts
services: public relations, media relations, B2B
notable accomplishments
Successful in pioneering a second location as an attraction within the popular Wilderness Resort in Wisconsin Dells, the waterpark capital of the world;
first of its kind "newsroom takeover" at the number one television morning news program in Chicago, WGN Morning News;
popular morning show producer from a top morning radio show on B96 planned his engagement in one of the escape rooms;
a "sizzle reel" for a pilot of a potential engagement show was filmed on location as it documented a real-life engagement and presented to networks;
collaborations with several feature film marketing companies to promote new movies
local influencer and press event to launch mobile escape room model, DOA Unlocked, featuring local television show host Whitney Reynolds of The Whitney Reynolds Show