the kids’ table
— pr case study

 
 

Windy City Live

 
 
 

the ask

Devise a public and media relations strategy that would raise awareness and visibility overall to increase registrations and cover several promotional angles including, but not limited to:

  • anniversary year celebration

  • promotion of various events and birthday parties

  • invite parent influencers to experience and connect

  • opening of a second location

  • seasonal specialty cooking and baking classes

  • class series as well as one-off special holiday or babysitting classes

  • chef series events and collaborations with special appearances by Chicago chefs and other notables in the culinary industry in Chicago

  • staff of nutritionists and chefs or chefs-in-training

the result

secured over 35 media placements including print, digital and broadcast features, highlights, blogs and round-ups, as well as one national clinch in a major cooking publication. Coordinated partnerships with local influencers and procured cross-marketing efforts with child-focused business. Registrations increased by 42% and The Kids' Table secured its place as the most well-known kids' cooking school in Chicago.

services: public relations, media relations, influencer marketing

 
 
 
 
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