personal branding + comms strategy
This is the first time a mother/daughter duo is competing in the International Pageants system, choosing to represent the mom’s ancestral country of Greece, while based in the U.S.
Mrs. Greece International 2024, Jennifer Yock
Miss Teen Greece International 2024, Julia Yock
the ask
we were tasked by mother/daughter team Jennifer & Julia Yock, to create a public branding strategy during their year of competing for International Pageants while holding the official titles of Mrs. Greece International 2024 and Miss Teen Greece International 2024, respectively. For each of them, this included:
branded social media presence and profiles
social media strategies, content calendars and weekly posting schedules
public relations strategy and implementation for in-person appearances, charity events, media interviews and community service partnerships required for their respective platforms
produce beautifully shot Journey to the Crown videos including original scripts, stock imagery, music, editing and post-production
website development
appearances, community tours and photoshoot in Greece, tying in a personal connection to their Greek heritage in terms of community outreach and advocacy
industry: arts + entertainment
the result
branding + logo creation for each platform
increased followers on instagram by over 60%
both placed in top three People’s Choice contenders for International Finals
services: public relations, media relations, web development, social media; production
media placement
various podcasts in Florida and Illinois
appearances + affiliations
film premiere for mental health focused film, “I Matter”
Hellenic Museum
village proclamation presentation from local mayor
National Alliance on Mental Illness
Ronald McDonald House Charities - Sydney | Portalnd | Athens
Greek-American Rehabilitation Center
annual flag-raising ceremony with local politicians on Greek independence day
Stavros Niarchos Cultural Center, Athens