the ask

create multi-tiered, digital marketing campaign to create awareness and tout the nutritional benefits of Enfagrow Toddler for Hispanic parents of toddlers

the result

one awareness + one nutritional benefits campaign; tapped into Hispanic consumer culture by leveraging the soccer World Cup; toddlers can "score goals" in strong bone development by being given Enfagrow Toddler, which contains 22 nutrients to aid physical development; he campaigns had the highest ROAS (return on advertising spend) of any other Enfagrow campaign

ROAS: $4.63; 6-week campaign
Retail partner: Walmart
Media: Kargo E-commerce