nutramigen “salsa dancing” campaign
the ask
produce awareness and consideration campaigns (in both english & spanish) for Enfamil’s Nutramigen Powder which is formulated to reduce colic due to cow’s milk allergy
the result
a humorous campaign that references a cultural mexican dance as a means to calm a colicky baby, who finds relief in Nutramigen
salsa dancing :15 awareness for nutramigen - english
salsa dancing :15 awareness for nutramigen - spanish
salsa dancing :15 consideration for nutramigen - english
salsa dancing :15 consideration for nutramigen - spanish