the ask

produce original digital marketing campaign for Enfagrow toddler formula category relatable to mom’s journey navigating motherhood; how does mom take care of herself while taking care of her child and his/her nutritional needs, outside of the home, or on-the-go? 

Production company: Bottle Rocket Media
Audio, Music, V/O + Sound: Chaliwa Music + Sound

Multimedia: YouTube, Metaverse, Kargo display ads

the result

a unique approach was pitched using A.I. storyboards to sell the concept of taking mom and toddler out of the house, in order for mom to take a moment for herself while still nourishing the needs of her toddler.

The :15 sec master awareness spot spun off into a full funnel campaign with four additional :06 sec digital spots showcasing consideration and acquisition.

Brand lift results astronomically exceeded expectations: for ad recall - 9.4 points (out of 4.0 health average) and ad consideration - 10.8 points (out of 0.7 health average)