enfamilia™
the ask
create a branded marketing platform for how U.S. enfamil brands should target and market to the Hispanic consumer demographic. it should contain brand guidelines for all Hispanic marketing initiatives that would encapsulate the cultural sensitivities and nuances of marketing to Hispanic moms and families
the result
we branded “enfamilia™” which cleverly includes the client name yet also translates to “with one’s family” or “at home”. it is used as a 1) a marketing tool to ensure Hispanic marketing falls within these culturally inclusive brand guidelines 2) a website + CRM email campaign initiative - along the lines of Enfamil Family Beginnings used for general market 3) B2B expansion for pediatricians and hospitals for discussing product benefits to Hispanic moms, moms-to-be and families.
Brand Identity
Enfamilia B2B awareness reel