culture reigns
Czar Marcom is an independent marketing & communications agency that conveys brand culture through creativity and a leader in what has now become one of the biggest trends in marketing and advertising—and what is well on its way to being standard practice and the only way to market—Diversity, Equity & Inclusion. DEI has been at our core for 15 years.
We are a diverse-owned agency: minority-owned and women-run. Our team is multicultural (speaking a combined total of six languages) and culturally diverse (comprised of four nationalities), as well as inclusive (ranging in generational groups from Gen X to Gen Z, as well as different gender and socioeconomic backgrounds). Our people and practices represent a cross-section of what our world looks like today and especially, where it's heading.
Multicultural. Diverse. Inclusive. But, what's the difference? The best way to summarize it is with a quote from Adweek writer Sandy Archila in her article, The Real Difference Between Multicultural and Inclusive Marketing: "Multicultural marketing involves targeting specific segments based on race, culture or ethnicity. However, over the past couple of years, we have seen many brands evolve their strategy into a more inclusive marketing approach designed to connect with people of all backgrounds. This includes people of all races, ages, genders, incomes, sexual orientations, abilities, religions and more."
Our agency has been focused on not only multicultural but diverse and inclusive marketing and practices from inception, since 2008. This is evident in our work, which is infused with multicultural content that has a mass audience appeal, our agency partners, and the vendors, media suppliers and outlets with which we invest our media spend. In an article titled Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023, Adweek writer Jameson Fleming drives the main message delivered by P&G's chief brand officer in a recent speech: "First, marketers need to see multicultural as mainstream marketing; multicultural messages should heavily influence a brand's mass messaging."
Czar Marcom has always been a culture-first agency. Founder, Joseph Nebolsky de Ochoa, puts it best: "Our ability to tie emotional connections to audiences is what has made us unique in our creative approach. Our team is a representation of what is now considered mainstream in the U.S. We've always been creators for these and now, the new emerging audiences we're seeing. We have always been ahead of the curve."