the ask

create brand awareness and consideration for new moms for a premium line of infant formula that's the closest to breast milk 

the result

campaign featuring precious moments of seeing your baby born for the first time and focusing in on their tiny hands and feet; nourishing with the highest levels of nutrients closest to breast milk in the first months of feeding; original music to convey emotional bond cultivated between mom and baby in first moments

Multimedia: YouTube, Metaverse, Kargo display ads & Spotify
Swipe up analytics: CTRs 32.2%; Viewability 95.4%