enfamom soccer campaign
the ask
convey to expectant mothers—across different social media platforms and in multiple languages—the importance of choosing Enfamom prenatal vitamins as the "winning option for prenatal vitamins" and make Enfamom the #1 choice for moms to be; tout the benefits of the vitamins—2x more DHA, 100% more calcium, Folate Acid—as a key nutrient to help support growing baby
the result
leverage the global sport of soccer during the World Cup to showcase the benefits of nourishing mom and a potentially future athlete with key nutrients such as folate, for baby development; increased engagement and CTRs (click-through rates) by 12% over previous year
enfamom soccer awareness campaign – english
enfamom soccer awareness campaign – spanish
enfamom soccer awareness campaign – mobile mockup – english
enfamom soccer awareness campaign – mobile mockup – spanish
enfamom soccer action campaign – english
enfamom soccer action campaign – spanish
enfamom soccer action campaign – mobile mockup – spanish