the ask

create an effort that would engage moms of toddlers to consider Enfagrow toddler formula for their child's diet, which helps increase their nutrient levels for brain development.

the result

crafted a first-time toddler branding campaign around cultural "Homeland" foods that bring nostalgia to mom. integrating homeland foods that make a cultural connection to mom's roots was intentional, to evoke flavors, sights, sounds and emotions of generations past to now future generations, where she can pass them on to her family. Original music score.

these foods already provide their toddlers with a level of nutrition, but when combined with Enfagrow, the pairing will enrich their toddler's full nutrition spectrum for brain development. 

campaign results exceeded digital sales year over year on Amazon & Walmart platforms.