nutramigen “el mariachi” campaign

 

the ask

produce :15 awareness and :30 consideration campaigns (in both english & spanish) for Enfamil’s Nutramigen Powder which is formulated to reduce colic due to cow’s milk allergy

the result

we took a humorous approach to diffusing tense, colicky feeding situations with a multi-tiered campaign that references the iconic cultural significance of the mexican mariachi, who’s beautiful singing wails are likened to those of a crying baby and how Nutramigen can provide much needed relief to colic caused by cow’s milk allergy

el mariachi :15 awareness for nutramigen - english

el mariachi :15 awareness for nutramigen - spanish

el mariachi :30 consideration for nutramigen - spanish

el mariachi :30 consideration for nutramigen - english

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the merchant