nutramigen “el mariachi” campaign
the ask
produce :15 awareness and :30 consideration campaigns (in both english & spanish) for Enfamil’s Nutramigen Powder which is formulated to reduce colic due to cow’s milk allergy
the result
we took a humorous approach to diffusing tense, colicky feeding situations with a multi-tiered campaign that references the iconic cultural significance of the mexican mariachi, who’s beautiful singing wails are likened to those of a crying baby and how Nutramigen can provide much needed relief to colic caused by cow’s milk allergy
el mariachi :15 awareness for nutramigen - english
el mariachi :15 awareness for nutramigen - spanish
el mariachi :30 consideration for nutramigen - spanish
el mariachi :30 consideration for nutramigen - english