the ask

create a social media campaign around premier launch of a new product within the enfamil portfolio. promote the benefits of using D-Vi-Sol vitamin drops for toddlers to help support strong bones and teeth via better absorption of calcium

the result

developed the sunshine campaign, encompassing a series of three targeted digital ads: “strong teeth”, “strong bones”, and “first steps”. each contain original music score.

one of the highest engagement CTRs for the enfamil portfolio

campaign called to action for purchase via Metaverse and Amazon